Mashup smashup

integrated branding [the museum exhibit]

Representing the conceptual museum exhibit Mashup/Smashup, a showcase of both classic and internet-driven works of juxtaposition and contrast, this branding system reflects the whimsy, humor and popular creativity of the collection, as well as the generation of millennial museum sponsors. With such influences as letterpress poster-making and internet memes—color, graphics, texture and messaging are applied in layers to create amusing visual interest, inspire comparison, and suggest a take-away that is greater than the sum of the parts. 

This is a concept project and is in no way affiliated with or endorsed by The Dali Museum, St. Petersburg.