Kleenex rebrand

corporate branding + logo refresh

To reposition Kleenex as a wellness brand, rather than a sickness brand, they approach consumers with the spirit of education, support and fun. By focusing on wellness and prevention, Kleenex breaks free of their association with sickness and disease while pushing people toward a happier and healthier lifestyle. When cold and flu does strike, Kleenex is there with the same quality products people have come to expect.

This is a concept project and is in no way affiliated with nor endorsed by Kleenex.