retail branding [the pop-up shop]

Grown by Williams-Sonoma is a high-end urban gardening pop-up shop intended for NYC walking neighborhoods. Created as a bridge brand, Grown allows a younger, less economically established audience to grow into the Williams-Sonoma brand by accessing it at a lower price point, through products that reflect the surging urban homestead movement. The signature piece for this retail establishment is the pineapple gift box, a nod to the original parent brand logo and a symbol of welcome and hospitality; it's perfect for newlyweds, new home-owners, or anyone on the path to becoming more grown. 

This is a concept project and is in no way affiliated with or endorsed by Williams-Sonoma.