Baketress flour

packaging [48-hour repack competition entry]

The 2015 IOPP 48-hour Repack Competition challenged designers to solve the problems inherent in the packaging of kitchen flour. Our goal was to address the design issues while taking aesthetic cues from boutique bakery boxes and the inverted triangle created by rising baked goods to reach an audience of progressive female bakers: our “Baketresses.” In the span of two days, our team developed the functionality, packaging and identity for Baketress Flour, which went on to earn a spot as one of the 10 competition finalists. 

 

Original IOPP Repack 2015 video submission

 
Revised graphics

Revised graphics

  Custom illustrated pattern for bottom portion of flour boxes [not pictured]

 

Custom illustrated pattern for bottom portion of flour boxes [not pictured]

The team (L-R): Brooke Southerland | package creation + video editing, Annabel Doyle | illustration + character development, Tara Segall | project lead + graphics

The team (L-R): Brooke Southerland | package creation + video editing, Annabel Doyle | illustration + character development, Tara Segall | project lead + graphics